Pallet displays in wider, high-traffic areas of the store wrapped in the thicker Kind bar packaging, with a corner
built with a transparent wall showing the ingredients. The gusset end of the packaging can continue onto the floor as a decal, completing the image of the Kind bar to passersby.
built with a transparent wall showing the ingredients. The gusset end of the packaging can continue onto the floor as a decal, completing the image of the Kind bar to passersby.
As a counter end-cap, this design uses both walls as giant Kind bars built with acrylic
ingredient display cases, with gussets running into the floor, framing Target baskets for customers.
ingredient display cases, with gussets running into the floor, framing Target baskets for customers.
Here is a floor decal that covers an “acrylic bridge’ that can be installed on the same aisle as the Kind products. The way this product shows how pure its product is by showing the ingredients makes it possible to show it alongside products that are just as pure - such as water. The copy can change to fit the designated area (e.g. “like water, ingredients so pure you can see it”
A pillar is the perfect real estate to stick a slim Kind bar graphic on and around. Imagine installing acrylic cases on all four sides of the pillar, filled with actual nuts and grains, and covered in a blown-up version of the packaging. All the better to see the ingredients, echoing their brand promise.